Research and Planning: Publication Plan.

PUBLICATION PLAN.

Name: Alternative.

Price: £2.49

Positioning Statement: My Music Magazine, Alternative, delivers on giving Alternative Rock and Rock fans more information about artists, concerts, and stories. It differs from the majority of music magazines, as it's genre is very particular, and it is themed with a specific type of music and artist in mind. Many other music magazines are often associated with Pop, Rock or Rap as examples, but Alternative has little to no competition, as it is original for a genre of music in which is growing in fans. It appeals to fans because of it's personal and professional elements, which is one of the several reasons as to why it will be successful. Ultimately, the magazine will be priced and sold much like any other magazine, yet it's base purpose is to introduce and inform about music artists in that theme.

Distribution: I would send this magazine to many music stores around a city rather than a town, so it sells out and reaches more music fans. I'd sell this specifically to music stores, as that is exactly where music fans would shop, so my target audience would be right there.

Frequency of Publication: My magazine would probably have one issue every month, so the subscription patterns and costs would remain quite low and consistent.

Rationale: My magazine would talk about new song/album releases, information about certain artists, and stories about studios, concert times and dates, and merchandise. 

Style/Layout/Colour: The style of my magazine would be quite a dark and grungy setup, with several dark colours and very contrasting colours. The layout should be simple, with some advanced formats, but all around easy to read and understand. And as for colours, I think a palette consisting of greys, reds, some shades of brown and I'll probably gradient some of pages for a nicer effect.

Regular Content: The regular content would be new music and merchandise, perhaps chart music of the month, and the editors section.

Featured Content: The featured content will have interviews with artists in the magazines, and maybe a story from them. I'll also have pictures of my models/artists.